Design Ethos

Our View

At the inception of each project, we sit down with our client to identify their pain points. Kraftiq develops solutions unique to each project. You won't find one size fits all solutions here.

Our belief is successful design solutions address the truths at the core of each problem. We identify the problem’s most fundamental elements and consider how those elements will influence a design solution.

We have found the most effective solutions come from collaborative origins. At Kraftiq you will not find any silos. Our design and technology teams operate in tandem, sharing best practices knowledge to create efficient solutions.

Kraftiq - Design Ethos - Focus
  • Focus

Kraftiq - Design Ethos - Ideation
  • Ideation

Kraftiq - Design Ethos - Intersection
  • Intersection


Our focus is your project. Whether it requires fantastic design, unique digital strategy, digital marketing prowess or media intelligence, Kraftiq thrives when our clients have achieved success.

Ideas are the currency of today. With deep experience in branding, digital marketing and technology, Kraftiq is ready to champion your project.

Sparks of innovation are found where disciplines cross over. Design and technology are interwoven at Kraftiq. More often then not they finish each others’ sentences. We don't do silos.


Know everything there is to know about the project. A keen sense of awareness. Clearly visualize the target.


Be true to the brand.


Group participation is key. Recognize and encourage the designer in each of us and also in our clients.


Do great work.


Stay relevant, read, never stop learning, break it down, break it apart, fix it.


Great ideas require thoughtful implementation. Focus on solving the core of the problem without inheriting yesterday's design patterns.


Identify all potential pathways. Consider alternative approaches.


Design solutions are not sacred. If a perceived solution does not work or doesn’t fit, let it go, or change it.

Silo Free

Design and technology should be interwoven and finish each others’ sentences.


Solutions based on core truths. Be clear,concise and direct.


All details. The tiniest facets are those which can make a project.